Category Archive for "Legal Marketing"

Create an Educational Video Library as Part of Your Website

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Most law firms do not have a series of 24, 48, or 100+ videos designed to educate them regarding their legal questions and call them to action. This represents an opportunity for a competitive advantage for your firm if you make your website the go-to resource in your market for this information.

Today’s WordPress websites make it easy to dedicate a section of your website to a Video Content Library organized by Topic and Practice Area to make it easy for your website visitors to find the information and answers they are seeking.

The correct way to publish these educational videos is to release them consistently over time. This shows both internet searchers and search engines that you are regularly updating your website with new and useful information that searchers want, and this serves to improves your SEO. By continuing this consistent video publishing over time, you amass a library of video content that is a great resource both to your target clients and to your firm itself. You want to position your firm’s website as the go-to resource in your niche or market, establishing you as a thought leader and authority for this kind of information.

NRV Legal provides attorneys and law firms with unique, affordable turnkey programs that allow you to achieve this in the most efficient and effective way. Watch the video to learn more.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@nrv-legal.com

Cross Promote Your Videos With Other Marketing

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Creating a series of informative and educational videos for your law firm’s target clients also presents an excellent opportunity to cross-promote those videos within your traditional marketing, such as TV ads, radio ads, billboards, direct mail and print advertisements.

A brief call-to-action, such as, “Learn more about your legal concerns by accessing our video library at (firm website)” could be included in your traditional advertisement. As your videos are organized into topic and practice area playlists on YouTube and can be organized by topic in your website’s Video Library, a more specific advertisement for something like truck accidents could encourage the your target clients to access your site to learn what they need to know if they are facing a situation involving a truck accident.

This is an opportunity to further engage with the client and establish trust and authority. It also allows you to go into more in-depth information than a 30 second or 60 second commercial. Also, studies show that most television viewers have their mobile devices on them and often “multiscreen”, surfing the internet while watching television. This means they are equipped to contact you right when they hear your call-to-action.

8 out of 10 consumers research online before making a major purchase decision, so this can get them started in the research process immediately when presented with your message. They will also be more likely to like you, trust you, and want to hire you after they have done research on your website using the video information you have provided them. This can also improve the efficiency of your intake process, as your potential client will be more informed as they begin the process.

NRV Legal provides attorneys and law firms with unique, affordable turnkey programs that allow you to achieve this in the most efficient and effective way. Watch the video to learn more.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@nrv-legal.com

Embed Your YouTube Videos on Your Website

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Once your videos are published to YouTube, they are accessible to all visitors to YouTube.com unless the videos have been set as “unlisted” or “private”. They may come up in YouTube searches or Google searches if they appear relevant to a search. However, there are many actions you can and should take to put your videos in front of your ideal customers.

One of the easiest and most effective things you can do with your content marketing YouTube videos is embed them on your website. This feature has been available for about a decade, but many companies fail to take the steps to embed their new and existing videos on their sites. Your videos (and corresponding blog articles) should be treated as a source of new website content.

ReelSEO published a guide for how to embed YouTube Videos.

You should then also use your social media channels to distribute your videos and blog articles after they are on your YouTube Channel and website.

Click HERE for the YouTube video embedding guide from ReelSEO.

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

The Best Way To Get Custom Thumbnails on YouTube

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An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to visually represent it when a viewer is looking for content. The person uploading the video can choose from among these three images which best represents the video, but these snapshots are random, and they may include awkward expressions, gestures, or transitions. You want to put your best foot forward, so that means you should also have the best possible thumbnail.

YouTube also allows people uploading videos to upload a Custom Thumbnail along with a video, but you will have to jump through some hoops before you can access this feature. There are a couple of different ways to do this. Many people make the mistake of allowing ads on their marketing videos as a trade-off for custom thumbnails. Instead, you will want to Verify Your YouTube Account. This is the best way to get custom thumbnails on YouTube.

To verify, your account will need to be in good standing. You will need to be logged in to your Channel, you will need a telephone, and it should usually be a phone that you will be able to access if you ever need to re-verify. Be aware that YouTube places a limit of 2 channels that can be verified with a single number within one year. YouTube will send you a voice call or SMS message (text message) with a verification code, and you will need to enter that code into the YouTube interface. Once completed, custom thumbnails will be available for your account.

To visit YouTube’s official support page for Account Verification, CLICK HERE.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

Adults Watch Nearly 40 Minutes of Mobile Video Each Day

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ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 201517 minutes on smartphones and 22 minutes on tablets.

While “lean back” video consumption will account for some of this mobile video viewing, much of this mobile viewing behavior is the result of engaged, “lean-forward” searching for informative video in the course of daily activities. Your target customers are equipped with the ability to search for video on the spot. Are you anticipating the questions they will have by preparing quality videos answering these questions before they ask them?

Are you publishing videos on a regular basis to establish authority both with search engines and with your target customers? Are you placing videos throughout your website on relevant pages and in blog posts so your target customers will find and benefit from your videos once they are on your website?

If you want to get started and take advantage of these steadily growing trends in mobile video viewing, contact NRV, and we will show you our turnkey program that will equip you with the right kind of video content to dominate your market.

CLICK HERE to read the original article from ReelSEO.

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com