YouTube is Focusing on Mobile Video

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In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. As ReelSEO has recently discussed, the average adult also watches a total of 39 minutes of video on mobile devices each day, up from 3 minutes per day in 2011.

Habits among the Millennial demographic have strong implications pointing to continued growth in mobile video. 48% of Millennials only watch videos on mobile devices. This demographic is also very high in social media engagement with brands, they are approximately 150% more likely than baby boomers to use video for comparison shopping and to watch a product video on a website, and they are approximately 264% more likely than Baby Boomers to share such videos when they are shopping online.

These Millennials will be an increasingly large percentage of the buying public, and this should be a clear indicator that companies and brands need video. The relevance and helpfulness of those videos is key. YouTube is the world’s second largest search engine (after its parent company, Google), and people use it to find information presented in their preferred format of video, which does not require the viewer to scroll and read.

You need videos that are optimized for YouTube and what your customers are searching for. At NRV, we have been creating these types of videos for clients for over 5 years, and we make the process streamlined and easy for you to get the kind of video you need for your company.

Contact NRV to learn more about creating great video content for your company or brand!

Read the full ReelSEO article HERE

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

How To Approach Video Posting on FaceBook

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For many years, it was taken for granted that the best way to share a video on FaceBook was to copy & paste the URL of a YouTube video, and it automatically embedded. While this practice still results in an embedded video on FaceBook, this is no longer the best practice for video reach on FaceBook due to a convergence of factors including the sheer amount of competing content, FaceBook’s development of their native video program, and the market share of online video that FaceBook is actively seeking.

First of all, if you have already been sharing your videos on FaceBook, kudos to you. You will just need to tweak your sharing process. If you haven’t, it is time to start. Here’s how to approach video posting on FaceBook:

As a recent ReelSEO article has pointed out, native videos on FaceBook (videos uploaded directly to FaceBook instead of links to videos uploaded to YouTube) have much stronger reach on FaceBook – which makes sense: Especially since the amount of content posted to FaceBook crossed the threshold at which some feed content must be emphasized at the expense of other content, it has been in FaceBook’s interest to emphasize content which encourages behavior that makes them a profit. As they have developed their social media delivery system to rival that of YouTube, it creates an opportunity for FaceBook to encourage native video posting that encourages increased video watching… And FaceBook can sell more ads.

FaceBook now gives priority to videos you upload natively to their system. If you want your videos shared and seen on FaceBook, you should upload directly to FaceBook in addition to your YouTube Channel. This is by no means a suggestion to abandon YouTube, which remains the second largest search engine (after its owner, Google), which also represents the largest repository of video and is growing by a rate of 300 hours of video uploaded every minute. It just means that a lot of people are on FaceBook, and when you are on FaceBook, you need to do what is best in their online environment. Right now, that means upload videos directly to FaceBook.

Read the ReelSEO Article HERE

Contact NRV to learn the best way to get the videos you need on FaceBook and YouTube

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

Average Consumer with an Internet Connection Watches 7 Videos Per Day

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According to Forrester Research,

The average consumer with an internet connection watches nearly 2,500 videos per year.

That is an average of approximately 206 videos per month!

That is an average of approximately 7 videos per day!

Your target customer is watching videos, and if they were looking for the information you have, they could be watching your videos.

Forrester Research has also published findings that it is 50 times easier to rank on the first page with Google if you have a video than with text alone.

People who watch videos on your page stay on that page an average of about 2 minutes longer. Google seeks to give searchers information that searchers are looking for, and it is an indicator that Google is doing this successfully if the searcher stays on a page instead of clicking back to search results or to another page or website.

Especially in the age of mobile devices, visitors are more likely to stay on a page with video because it is easier to listen to a video than to scroll and scan for answers in the written text. It makes sense that Google tends to reward sites that keep visitors on their pages for longer periods of time, and those rewarded sites often deliver their content through video.

If you consider that 64% of consumers are more likely to buy a product after watching a video about it, you must realize that you are passing up a big opportunity for your business if you are not using video to provide helpful and educational information to your target customers.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

Build Loyalty by Offering HELP, NOT HYPE!

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Ask yourself this question:

What do your customers really want or need to know?

Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to real people searching for information. That is why content marketing helps SEO. So… be a guide. Be an educator. Help people. The effect is analogous to “karma“…

Do you know what your customers need to know? Chances are, you do… or you know what steps they need to take to learn for themselves. In fact, it is likely you have been answering their questions all along. This represents an opportunity to answer previous “frequently asked questions” and preempt repeat questions & questions yet to be asked. These will be on display in cyberspace 24/7, 7 days a week, 365 days a year (or more). If you want to go on the offensive with your marketing, shift your energy from aggressive hyping to educational outreach. So long as your target audience also knows about your products or services, that “positive vibe” will carry over from your good works.

Who would you like more: Someone who is always offering a helping hand, or someone who is always bragging? Walk the walk by providing content that will be recognized as a customer service resource, and any claims about your products or services are likely to pull more weight…

A majority of customers making what they perceive as significant purchases research online before buying. You can meet them where they are and provide their desired information when they can appreciate your help the most, and this creates goodwill toward your company. It’s that karmic effect again.  Offer Help, Not Hype.

You have an opportunity to give your ideal customers the type of content they prefer (video!) when and where they want it (online, searchable, and accessible on mobile devices). Your ideal customers are looking for your answers, and our turn-key approach can help you to optimize those answers for dissemination leading to mutual benefit for both you and your customers. Contact us, and we’ll answer your questions!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

You Need Many Customer-Centric Videos … And We Will Give Them To You

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You have heard that you need video. You may have heard that you need many videos. Perhaps you have been told you need customer-centric videos.

All of these are true, and we have a program that gets all of this done in an effective, streamlined process. It is also efficient for you in the preparation process, during production, and in the publishing phase of your videos. We know what you need, we coach you and explain what you need to provide and do to prepare for the shoot, and we help you make the most of your knowledge in the form of concise videos covering niche customer concerns.

You need video because it is the preferred form of online communication in the mobile internet age. Your customers want information in their preferred format, and most prefer video – especially the younger demographic, which represents a growing number of your future customers.

You need many videos. Not just one. Not just a few. You need a consistently growing number of videos. These are not long, 10-minute videos, and they are not choppy, 30-second videos. They need to be just right: averaging between 2 and 4 minutes. That gives you time to make a few important points that answer the questions your customers want to ask.

It may sound like a no-brainer to say your marketing should be customer-centric, but much of marketing message has historically centered on the brand, product, or service – not the customer. Given, those messages were often placed where the ideal customer would encounter them and hopefully have their interest piqued, but the game has been changingYour customers are online, and they are there because of their interests, so you need to match those interests. Being customer-centric means creating video content that you anticipate your customers will want… and appreciate!

This is not like shooting a television advertisement about what your company is or does, then putting it online. It is communicating to your customers with a customer-service mindset.

So yes, you need many customer-centric videos, and it takes some work on your part, but the work and stress can be minimized if you go about it in the right way. We have been doing video content marketing for many years, and our turn-key processes are designed to get you a large quantity of the right kind of videos in a single-day (or half-day) shoot.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com