Cross Promote Your Videos With Other Marketing
Creating a series of informative and educational videos for your law firm’s target clients also presents an excellent opportunity to cross-promote those videos within your traditional marketing, such as TV ads, radio ads, billboards, direct mail and print advertisements.
A brief call-to-action, such as, “Learn more about your legal concerns by accessing our video library at (firm website)” could be included in your traditional advertisement. As your videos are organized into topic and practice area playlists on YouTube and can be organized by topic in your website’s Video Library, a more specific advertisement for something like truck accidents could encourage the your target clients to access your site to learn what they need to know if they are facing a situation involving a truck accident.
This is an opportunity to further engage with the client and establish trust and authority. It also allows you to go into more in-depth information than a 30 second or 60 second commercial. Also, studies show that most television viewers have their mobile devices on them and often “multiscreen”, surfing the internet while watching television. This means they are equipped to contact you right when they hear your call-to-action.
8 out of 10 consumers research online before making a major purchase decision, so this can get them started in the research process immediately when presented with your message. They will also be more likely to like you, trust you, and want to hire you after they have done research on your website using the video information you have provided them. This can also improve the efficiency of your intake process, as your potential client will be more informed as they begin the process.
NRV Legal provides attorneys and law firms with unique, affordable turnkey programs that allow you to achieve this in the most efficient and effective way. Watch the video to learn more.
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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