YouTube is Focusing on Mobile Video
In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. As ReelSEO has recently discussed, the average adult also watches a total of 39 minutes of video on mobile devices each day, up from 3 minutes per day in 2011.
Habits among the Millennial demographic have strong implications pointing to continued growth in mobile video. 48% of Millennials only watch videos on mobile devices. This demographic is also very high in social media engagement with brands, they are approximately 150% more likely than baby boomers to use video for comparison shopping and to watch a product video on a website, and they are approximately 264% more likely than Baby Boomers to share such videos when they are shopping online.
These Millennials will be an increasingly large percentage of the buying public, and this should be a clear indicator that companies and brands need video. The relevance and helpfulness of those videos is key. YouTube is the world’s second largest search engine (after its parent company, Google), and people use it to find information presented in their preferred format of video, which does not require the viewer to scroll and read.
You need videos that are optimized for YouTube and what your customers are searching for. At NRV, we have been creating these types of videos for clients for over 5 years, and we make the process streamlined and easy for you to get the kind of video you need for your company.
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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