Build Loyalty by Offering HELP, NOT HYPE!
Ask yourself this question:
What do your customers really want or need to know?
Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to real people searching for information. That is why content marketing helps SEO. So… be a guide. Be an educator. Help people. The effect is analogous to “karma“…
Do you know what your customers need to know? Chances are, you do… or you know what steps they need to take to learn for themselves. In fact, it is likely you have been answering their questions all along. This represents an opportunity to answer previous “frequently asked questions” and preempt repeat questions & questions yet to be asked. These will be on display in cyberspace 24/7, 7 days a week, 365 days a year (or more). If you want to go on the offensive with your marketing, shift your energy from aggressive hyping to educational outreach. So long as your target audience also knows about your products or services, that “positive vibe” will carry over from your good works.
Who would you like more: Someone who is always offering a helping hand, or someone who is always bragging? Walk the walk by providing content that will be recognized as a customer service resource, and any claims about your products or services are likely to pull more weight…
A majority of customers making what they perceive as significant purchases research online before buying. You can meet them where they are and provide their desired information when they can appreciate your help the most, and this creates goodwill toward your company. It’s that karmic effect again. Offer Help, Not Hype.
You have an opportunity to give your ideal customers the type of content they prefer (video!) when and where they want it (online, searchable, and accessible on mobile devices). Your ideal customers are looking for your answers, and our turn-key approach can help you to optimize those answers for dissemination leading to mutual benefit for both you and your customers. Contact us, and we’ll answer your questions!
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
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