How Consumers Research Using Online Video
Many consumers research using online video, especially when they can access this information in a variety of situations due to the prevalence of mobile devices. According to ReelSEO and Google’s Consumer Barometer, 43% of people go online while watching television. About three quarters of that internet usage is unrelated to what is on television, though these viewers do have their preferred methods at hand for quick research.
Speaking of their preferred methods for going online while watching television, about half of those viewers use smartphones, and near 40% of those viewers use desktop computers. Some of these viewers use both. About 23% of the viewers use tablets.
Another interesting fact is that while 66% of people watching online video say they do so alone, 33% say they watch online video with others. This “Co-Viewing” is an interesting social aspect to online video that is delivered online, yet instantly shared offline.
Additionally, 35% and 32% of people use smartphones to access online video for advice and purchase preparation, respectively. This highlights the need for mobile-first strategy in web design, and it creates incentive for companies to make their sites mobile-friendly before other sites do.
One of the best features of mobile-first websites is mobile-responsive video. Mobile internet searchers want to quickly access their desired information without tedious scrolling and searching. Most of them would rather watch and listen than read. If they are still reading, they are still searching for the rest of the information. They want to find a video that answers their questions or serves their needs, and if you are doing video right, your video will be prepared and in place for your target customer.
Google is the #1 search engine, and Google-owned YouTube is the second largest search engine. YouTube videos also show up on Google search results. By consistently publishing the right kind of optimized and helpful/educational videos to YouTube, you greatly increase your ideal customers’ chances of finding you for their solutions.
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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