CONSISTENT CONTENT is Key!
Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While it is possible you may have early engagement with your audience, the strategy for content marketing is more long-term in nature.
You can think of putting your first videos online and publishing your first blogs as planting the first seeds in your garden. By that point, you have established a video channel and blog that are analogous to setting aside the space for the garden itself.
When you are starting a garden, you need to plan and take appropriate actions relating to what you will grow and why. Likewise, you will have planned out your topics and shot video relating to those topics, and a content publishing plan will be established to allow for new content to be released – often a new set of videos and corresponding blogs each month.
You need to release quality, consistent content over time. If you are thinking it would be convenient to get several months’ worth of videos shot in a single day, then have the professionally edited videos released consistently on your behalf, you are in luck – NRV’s Video Library Program does just that! It is a turn-key approach empowering you to create and publish relevant educational content for your ideal customers.
After your videos and blogs are published, the best practices are to push your content to social media and interact with readers/viewers wherever you find them. This social media element should be part of your greater marketing strategy. In addition to creating and consistently publishing content, you also need to distribute that content with consistency and seize opportunities for interaction.
If you have any questions about starting or enhancing your video content marketing library, contact us, and we will answer your questions!
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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