What You CAN Do to Change Your Online Destiny: Consistent Video
The quality and relevance of your content is of great importance in content marketing. Your customers are looking for useful information, and it is important to give them just that. If your competitors are doing it already and you are not, then you need to start providing content in order to compete. Perhaps you have been providing quality content, and now your competition has started to do so, as well. How do you hold on to and extend your advantages over your competitors?
Gerry Oginski, Founder of Lawyers’ Video Studio, urges that quantity and consistency are the keys to dominating your market when you and your competition are providing useful, quality content for your target customers. This is particularly true in online video content marketing. While he mentions that you can (and must!) optimize your videos/content for YouTube/Google, he also stresses that those rules change, and especially attempts to ‘game’ the system with black hat techniques tend to hurt you in the long run. What helps you both in the short and long run is having a huge and growing number of these helpful, informational videos released consistently over time.
Publishing consistent video over time may sound like a lot of work, and this may dissuade some of your competitors from doing it… Well, that is all the better for you. With an organized approach and a plan, this CAN be done. It requires an investment of time and thought, but you don’t have to do it alone. It can be done if you are working with an organized team that will keep you on track when preparing for the shoot, efficiently and effectively capture your messages on video over the course of a day, polish them into an extended series of finished videos, and manage their optimized publishing. NRV is your team, and this is what we do.
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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