Marketing Tips to Stand Out from the Crowd
Legal marketer Larry Bodine recently published an article with 5 marketing tips to stand out from the crowd. The article is targeted to attorneys, and is focused on the interests of people who are seeking a lawyer, but the main points of the article apply to nearly any company with a web presence and a need to attract customers. Some of the main points from the article will be highlighted and explored below.
If someone needs your service or product to solve an issue they are addressing, he is most likely to search the internet for solutions and answers to their questions. Most people almost always have their mobile devices (smart phones) with them, and your website and web presence need to be in place and ready to perform for you. That means your site needs to be mobile-friendly, displaying and functioning well on both desktop computers and on mobile devices.
Your website needs to engage visitors with free and helpful information, and most visitors expect to find this information. Some of this information may be provided in exchange for contact information provided by the visitor in a form. Other information can come in the form of blogging and video, which will also serve to help optimize your website for your local market when done correctly. You need to have a steady stream of written and video content. Your videos can be done in coordination with blog articles, as in NRV’s Video Content Library programs.
Mr. Bodine points out that your blogs can include written articles, videos, podcasts, and infographics. You may even take the step of launching a stand-alone public interest site for presenting information relevant to your line of work, and it can be sponsored and managed by your company. One key to this approach is providing information that your customers want, and another key is that representatives from your company respond when visitors contact or interact with the site. Automated follow-up can also be integrated into your website, collecting a list of information on potential customers while allowing for an immediate customer service response that can make a difference when your target customers are shopping around.
Your marketing budget should be focused on content, which builds authority and visibility for both target customers and search engines. Pay-Per-Click (PPC) and continued SEO services are more likely to drain your money with nothing to show for it. After the initial SEO is done – usually at or near the launch of your website – the best way to improve on that SEO is by offering consistent relevant content, building up an authoritative information library.
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